Southwest Revamps Loyalty Program to Win Fliers, Boost Revenue - Bloomberg: "Southwest Airlines Co. overhauled its frequent-flier program to add rewards with no black-out dates and redemptions for international flights on other carriers.
The first major revamp of the Rapid Rewards loyalty plan since it began in 1987 should add “several hundred million” dollars a year in revenue, Chief Executive Officer Gary Kelly said yesterday at a briefing at Southwest’s Dallas headquarters."
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